An Air-flight Ticket Agency with Sustainable Leadership

  •  Tuan Luu    


The sustainability framework is discussed with the analysis of Company A – one of the biggest ticket agencies in South Vietnam, which has been in this market for more than fifteen years with the leadership position. Company A has fit 16 out of 19 elements of sustainable leadership of Avery (2005) grouped into six core sets of practices: adopting a long-term perspective, staff development, organizational culture, innovation, social responsibility and ethical behavior. That could explain partly why Company A has been the leader in the market for many years.

This work is licensed under a Creative Commons Attribution 4.0 License.
  • ISSN(Print): 1925-4725
  • ISSN(Online): 1925-4733
  • Started: 2011
  • Frequency: semiannual

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