Leveraging Big Data for Green Advantage: The Strategic Role of Organizational Resilience Flexibility
- Gonzalo Maldonado-Guzmán
- Sandra Yesenia Pinzón-Castro
- Rubén Michael Rodríguez-González
Abstract
This study examines how big data capabilities contribute to environmental performance through the development of organizational resilience flexibility in manufacturing firms operating under environmental turbulence. Drawing on the resource-based view and dynamic capabilities theory, the research proposes that digital analytical infrastructures function as strategic resources that strengthen adaptive organizational routines and enable sustainable outcomes. Data were collected from manufacturing firms across key industrial subsectors and analyzed using structural equation modeling. The findings indicate that big data capabilities enhance organizational resilience flexibility and directly improve environmental performance. Moreover, resilience flexibility reinforces environmental outcomes by enabling firms to maintain sustainability initiatives during disruptions and regulatory volatility. The results highlight that environmental performance emerges not solely from technological investment but from the effective orchestration of digital resources and adaptive capabilities. This study provides empirical evidence on how manufacturing firms can align digital transformation with environmental responsibility to achieve sustained competitive advantage.
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- DOI:10.5539/jms.v16n1p73
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