Abstract

This article, deals with the particularities of business communication considering them from the two main perspectives: linguistic and extra linguistic.

It focuses on the factors, features, cultural peculiarities, goals and means, principles, ethical norms and strategies of business communication. The article highlights, cultural aspects, psychological features, interlocutors-intentions and ethical norms that define the shape, style, and content of a business message.

After a presentation of transcript analysis, undertaken with the methods of contextual and lexical analysis, the authors provide a rhetorical criticism of the communicative means—linguistic and extra linguistic—of a business presentation as part of business communication.

In conclusion, the authors determine that business presentation strategies, despite being typical, may be applied with peculiar linguistic means, lexical or grammatical, and various speech acts in accordance with the communicative aim.

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