Abstract

This research paper critically analyses the Pakistani job market and evaluates the importance of communicative competence in over the realization of the job potential of employees working on the CPEC (China Pakistan Economic Corridor) project. The CPEC project is a multi-dimensional infrastructure-based project that has injected Pakistan with not only great economic potential but also with a multi-lingual work force with a diverse cultural capital. This multi-lingual work force requires better communication standards to function as teams and this study tries to evaluate the effect communicative competence on the careers of employees in this sector. The paper conducted surveys from 10-15 major companies associated with the CPEC project and anonymous employee responses were collected. Data were analyzed qualitatively using strategic competence framework of Canale and Swain (1980). The study found that team leaders that were competent communicators yielded better results from their perspective teams and had higher levels of employee satisfaction. Furthermore, study revealed that people skilled in communication skills had higher chances of career growth and progress as compared to technically skilled personnel.

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