Abstract

The problem of linguistic knowledge and knowledge of the world correlation as applied to linguistic creativity is closely connected with the creative potential of language. Linguistic creativity manifests itself at various levels of linguistic expression and finds its representation in the sphere of meaning transformations. Linguistic meaning can also be regarded as a cultural information container and knowledge of the world carrier, which is particularly important in terms of linguistic and conceptual meaning correlation, which concerns with understanding and interpretation, as well as the process of world view formation.

Linguistic creativity can be regarded primarily as the activity of creating new meaning in order to produce a certain stylistic or rhetorical effect to achieve communicative pragmatic purpose in the course of information transfer.

The Mass Media discourse presented by the written media texts is characterized by the process of interrelation of the informative function of language with the functions of impact and persuasion, and deals with purposeful cognitive activities that include attitudes, motives, evaluations, etc. It is considered to be the area of the target audience political and ideological preferences manipulation, that comprises various linguistic phenomena, characterized by the ability to express evaluative and persuasive meanings. Sobriquet nominations used in the Media discourse play an important role in the process of evaluation and world view formation, as it reflects the peculiar characteristics of the object of nomination, significant for the linguocultural community in question in a certain period of time.

This work is licensed under a Creative Commons Attribution 4.0 License.