Vol. 18, No. 5 (2025), International Business Research

• • From Service Quality to Perceived Value: A Structural Approach to Customer Experience
  • •  Monsivais de la Peña, Horacio   
    •  García-Bermúdez, Frida   
    •  García-Medellín, Dora   
    •  Molina-Morejón Víctor M   
    • p1
    •  PDF 
      
• • Do Artificial Intelligence Ethical Anxiety, Perceived Ethical Risks and Ethical Awareness Affect College Students' Use of Generative Artificial Intelligence Products-- Research from an Ethical Perspective
  • •  Yue He   
    •  Xiaoye Liu   
    •  Xiaoyu Liao   
    • p15
    •  PDF 
      
• • Forecasting Exchange Rates with Artificial Intelligence: A Study of European Currencies
  • •  Chikashi Tsuji   
    • p24
    •  PDF 
      
• • Analysis of the Characteristics, Causes and Governance of the ‘Involutionary’ Competition in China’s Industrial Enterprises
  • •  Ying Wang   
    •  Chen Liu   
    • p35
    •  PDF 
      

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