Abstract

Mobile commerce or better known as M-commerce is a fairly new phenomenon in the wake of the second technology wave from the famous E-commerce (electronic commerce) in the 21^st century. As the Internet started to proliferate in many parts of the world, the mobile phone penetration in terms of voice communication started to grow rapidly. This simultaneous rapid growth has caused a new phenomenon of convergence of Internet computing and mobile communication where M-commerce has its root. M-commerce has the potential to enhance the work-life within the employed mobile phone users in Bangladesh. The purpose of this study is to examine whether awareness and knowledge, convenience of Mobile devices and WAP/GPRS enabled handsets, pricing and cost, security and privacy, rich and fast information, and perceived usefulness have any influence on the adoption of M-commerce among employed Mobile phone users in two major cities in Bangladesh – Dhaka and Chittagong. A survey method was used to collect data. The findings suggest that pricing and cost, rich and fast information, and security and privacy are significant predictors of the adoption of M-commerce. Self-efficacy is found to be a moderating factor for the adoption of M-commerce services. The findings also suggest that there is no significant gender difference in terms of M-commerce adoption level among mobile users in Bangladesh.

This work is licensed under a Creative Commons Attribution 4.0 License.