The Market Orientation and 4P Strategies of Ailing River Drifting Scenic Spot
- Jin Zhang
Abstract
Based on a feasibility analysis on the product and source market orientation of the Ailing River Drifting Scenic Spot, this article explores its product quality as well as market strategies in four aspects including product, price, promotion and place.
- Full Text: PDF
- DOI:10.5539/ibr.v1n4p100
This work is licensed under a Creative Commons Attribution 4.0 License.
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