Data Enriched Voice Service Analysis and Forecast

  •  Qiaohong Zhou    
  •  Guohua Zhou    


In this article, we compare the traditional call model and the new call model where voice and data are united together in a globally interoperable way, and analyze the data enriched voice service via call personalization, call-to-browse, and call-to-advertise. This work aims to better understand the characteristics and current situations of voice service in the telemarketing industry and forecast its market potential.

This work is licensed under a Creative Commons Attribution 4.0 License.