Abstract

Tourists from abroad are increasing rapidly in Japan. Kawazu town in Izu Peninsula is famous for its cherry trees. In the cherry blossom season, many tourists visit this town. The Kawazu Cherry Blossom Festival was carried out in February 2015. Our research investigation was performed during that period. In this paper, a questionnaire investigation is executed in order to clarify tourists’ behavior, and to seek the possibility of developing regional collaboration among local government, tourism related industry and visitors. Hypothesis testing was executed based on that. We have set 10 Null hypotheses. In the hypothesis testing, 6 cases out of 10 null hypotheses were rejected and the majority of hypotheses were insisted clearly. We have obtained fruitful results.

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