Fostering Entrepreneurship, Creativity and Innovation in Cities

  •  Elzo Aranha    
  •  Neuza Garcia    
  •  Paulo Dos Santos    


The aim of this study is to develop a new tool to foster entrepreneurship, creativity and innovation in cities. The tool consists of transformative dimensions, able to synthesize, assemble and embrace the notions of entrepreneurial city, creative and innovative. Then it seeks to illustrate the operation of the city model proposed taking into account 51 Cities Master Plans in Brazil. The study is exploratory and adopts a reflexive methodology. The main innovative result is the entrepreneurial city model tool which meets five essential transformative dimensions: value proposition, customers, value configurations, strategic partnerships and revenue model. The entrepreneurial city model tool proposed aims to increase the dynamics understanding of the procedural flow in the city context, from the entrepreneurial activity perspective. This process flows dynamics can be expressed in the city, for example, in the planning, implementation and actions monitoring, programs, projects and public policies directed to notions of entrepreneurial city, creative and innovative. The innovative results of this research have several practical implications, among which are: (1) public management in the city; (2) public policy makers; (3) researchers and scholars; (4) human resource professionals.

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