Abstract

The paper is mainly concerning two crucial strategy question for starting a new business within today’s French business environment. They are which sector will be appropriate point to start and how to form the company. Deductive method is adopted to analyze the former and inductive approach is employed to explore the later. To make the argument robust, economics model, organizational behavior theories and accounting knowledge are widely used. Through the research work, the paper indicates that providing ski service could be a profitable business idea in Grenoble France, and the company should be organized in terms of hierarchy structure with flatting form, which could be achieved by job-enrichment. Finally, the paper demonstrates to entrepreneurs that although the economy performance of France is weak now days, some business still can be start as long as they are well arranged.

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