Abstract

Inter firm relationships are receiving considerable attention in marketing literature.Many firms are focusing only on the activities that have been performed traditionally while making use of the relationships that have been developed with other firms to make an offer valued by the customer. In this context buyer-supplier relationships are also becoming increasingly important. The supply chain is a mechanism through which these relationships are materialized.

This paper aims to introduce a conceptual model that facilitates empirical testing of the outcomes of buyer-supplier relationships in supply chains. This exercise is based on a literature review.

This work is licensed under a Creative Commons Attribution 4.0 License.