Abstract

The purposes of this study were to investigate the factors affecting the decision to choose entry mode to Thai market by Chinese consulting firms through the application of Uppsala model. The method of study focused on future research based on perception, recommendation, and prediction of participants since the researcher employed qualitative approached by In-depth interview of 16 experts to gain the necessary qualitative data. Though the analysis by experts, the most appropriate entry mode is Joint ventures, and the rest is Strategic Alliance and wholly owned subsidiaries. The economic situation, the foreign business laws and regulations and the needs of foreign clients are the top 3 important factors affecting the decision to choose entry mode to Thai market by Chinese consulting firms. Chinese management consulting industry is still in development and growth stage, expansion and merger is the trend, and the prospect of Chinese consulting firm business in Thailand is optimistic.

This work is licensed under a Creative Commons Attribution 4.0 License.