The Factors of the Collaboration between the Upstream Supply Chain Actors: Case of the Automotive Sector in Morocco

  •  Mohamed Mamad    
  •  Fatima Ouazzani Chahdi    


This communication aims to identify collaboration determinants between actors in the supply chain of the automotive industry in Morocco. In fact, much research and publication have been conducted in the areas of relationships in the European and North American context supply chain (SC), which have to have a comprehensive understanding of the determinants that can influence the collaborative relationship between actors in the industrial supply chain. However, in developing countries such as Morocco, few authors have attempted to examine this question. In this context, it seemed appropriate to study industrial relations in order to achieve a better understanding of the determinants of collaboration. By entering in a sequential process, our methodology consists of two phases: an exploratory qualitative—to contextualize the model through semi-structured interviews with 15 actors of Moroccan automotive industry and the other confirmatory quantitative based on the development of a questionnaire to collect data and test hypotheses. Data collection was conducted among 67 companies. The empirical findings indicate that the determinants both transactional (dependence, formalization and control) and relational (trust, commitment, communication and information technology) influence the collaboration.

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