How Profound Changes in Stakeholder Relations Allowed an SME to Enter and Gain a Foothold in a Highly Competitive Sector?

  •  Michel Barabel    
  •  Olivier Meier    


This article examines the relationship between strategy and CSR in small businesses. In particular, it aims to show how CSR, far from merely being a series of constrictions, can under certain conditions provide SMEs with an opportunity to make their mark in a given sector. According to this view, CSR can offer companies with limited resources a chance to overturn key structural factors by facilitating new modes of interaction and organisation in the development of their activities.

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