Using Internet Data Collection in Marketing Research
- Yan Luo
Abstract
With fast growth, internet has been used almost everywhere. For marketing research, internet’s bi-directional, multimedia characteristics make marketing research more easily and efficient. In this paper, data collection in marketing research is discussed. It focuses on the application of internet in data collection. The strength and weakness are also mentioned.
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- DOI:10.5539/ibr.v2n1p196
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