Century Development and Trend of Marketing
- Shan Liu
Abstract
Since the marketing was established about one century ago, with the advancement of the society and the variance of theenvironment, it has gone through dynamic development process with continual changes, enrichments and perfections.
This article will expatiate on the development and trend of marketing from three aspects including marketing concept,
marketing strategy and marketing means.
- Full Text:
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- DOI:10.5539/ibr.v1n1p114
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