Abstract

KAI Inc. is a seed-stage company established in November 2019 with a focus on improving animals' quality of life. Initially, they developed feeding devices and systems, animal play equipment, and exercise promotion systems. However, the COVID-19 pandemic led to the closure of zoos, prompting KAI Inc. to pivot. They decided to create an "Online Zoo" concept, which emerged from an accelerator program they participated in. Through collaboration with Shirotori Zoo in Kagawa Prefecture, they conducted a survey in April 2021 to gather feedback from potential users. The study involved constructing a causality model and conducting Bayesian network analysis to understand user preferences, desired animals to see, and acceptable viewing prices. The findings helped clarify the target audience, preferred animals, and pricing, serving as the foundation for developing a business plan.

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