Abstract

In recent years, a global surge in mobile application adoption has led to the development of innovative digital solutions spanning multiple domains. The Tawakkalna application, particularly significant during periods of curfew, is one such innovation, offering manifold benefits that support users in their daily activities. This study aims to investigate the determinants influencing the continuous usage intention of Tawakkalna app users within the theoretical framework of the Technology Acceptance Model (TAM). A purposive sample of 320 users of the Tawakkalna app was employed for the study. The data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings indicate that the simplicity of the application's features emerged as a pivotal determinant of the users' intention to persistently use and endorse the app. Moreover, the research highlights that application simplicity influences user intention through two key mechanisms - Perceived Ease-to-Use and Perceived Usefulness. These insights offer valuable guidance to developers and stakeholders, underscoring the need to prioritize user-friendly design and utility in the iterative development of mobile applications to ensure sustained user engagement and recommendation.

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