Abstract

This study aimed to identify the organizational reputation of the University of Jordan (a model) in the context of its application of total quality management. The study sample consisted of (350) faculty members at the University of Jordan. The study also used the (questionnaire) tool that it developed is collect data after verifying its validity and reliability. The results of the study showed that there is a high degree in the achievement of the University of Jordan for Total Quality Management, which was reflected on its reputation, and that there were significant statistically significant differences at the level (a ≤ 0.05) in the university’s reputation as a result of its application of the principles of total quality management, which was explained by the high standards of the organizational reputation variable, starting with In terms of (creativity/strength of financial position/quality of service/social responsibility), the criterion of attractiveness was the least effective. Among the recommendations that came: maintaining the application of total quality management in the University of Jordan more effectively with continuous development and improvement, and working on marketing the University of Jordan to further improve the image in the minds of beneficiaries (existing and new prospects).

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