Abstract

Tourism economy has enhanced the employment opportunities in Oman and lot of new tourism projects are coming up throughout the country. The awareness among the Omani public has to improve to consider a future in the tourism industry. The study is attempted to understand the satisfaction level of international tourists in Oman, the factors that affects tourism and the challenges faced by the tourists. The responses were collected from 111 foreign tourists visited Oman. It was found that majority of the tourists are from France, Germany, Italy and Britain. International tourists are satisfied by the friendliness and openness of Omanis, culture and customs and have a safe feeling of security to travel in Oman. The challenges faced by foreign tourists include difficulty in language, GPS connection, lack of Wifi connectivity, problems in walking alone, more time at the airport to exit, time for visa processing, bad driving, expensive ticket charges, taxi and hotel charges, crowded and traffic jam and language difficulties.

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