Abstract

The purpose of this study was to explore the factors that affect the development of exported-oriented garment industry facing the global competitiveness challenges.This study examines competitiveness challenges of export-oriented garment industry by testing the research hypotheses.The basis of this study lies in understanding what kind of competitiveness challenges in terms of resource-based, dynamic capabilities and market-based factors. In this study, a purposeful sample of 250 sectors was drawn from total 359 Thailand exported-oriented garment sectors and a total of 211 respondents fully answered the required questions. Study participants were garment supervisors and managers, in garment industry over 5 years. The data collection includes questionnaire investigation for quantitative factor analysis method. Specifically, this study provides empirical evidence on the specific channels and mechanisms through what principal factor within current garment sectors. The findings showed the factors influence the competitiveness challenges of export-oriented garment industry. Therefore, the competitiveness challenges conceptual model emerged with respect to this industry.The model, which identified the main competitive hurdles that export-oriented garment industry faces (i.e., challenges relates to productivity, lead-time, collaboration, opportunity identification, quick response and risk identification factors). Additionally, the author presents Tai export-oriented garment industry current situation, which revealed this strong buy-driven industry needs to restructure their strategies to focus high value added activities and to enhance their competitiveness.

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