MSE Competitive Business Strategies Typology: A Theory for Superior Performance

  •  Madara M. Ogot    


Micro and small enterprises (MSEs) are the engine that drives most of the economies in the developing world where they are often the largest employers. The MSE Typology presented in Ogot (2012), based on orthogonal constructs of collaboration and competency, combined to create a unique set of ideal types defining competitive business strategies MSEs can employ for superior performance. This paper establishes that the typology can be viewed as a theory for better performance tailored to MSEs. It goes further to present the research gaps that need to be addressed.

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