Abstract

Alertness is a foundational concept in current understandings of the spotting and exploitation of entrepreneurial opportunities. In this paper its two broad aspects from psychology have been explored and a model has been generated; reflecting the hierarchical relation between alertness aspects and mindfulness factors. Results show that mindfulness mediates the relationship between alertness and novelty creation. We use Interpretive Structure Modeling (ISM) to create the model of entrepreneurial alertness and mindfulness. The model is generated on the basis of ten technological entrepreneurs in the ISM session in Iran. They voted on the mutual relations of the elements. The results showed that mindfulness fosters alertness, which then leads to the creation of novel things. This also shows that mindfulness deserves more investigation for its potential role in other parts of entrepreneurial process.

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