Impacts of Consumer Ethnocentrism on Purchasing Intention of Electric Vehicles: A Case Study of Henan Province, China

  •  Xian Guo    
  •  Chanchai Bunchapattanasakda    


The purpose of this study is to explore the relationship between antecedents and consumer ethnocentric tendency on electric car purchasing in Henan province, China. This is a quantitative research paper, the data collected through a semi-structured survey questionnaire from 422 electric car owners in Henan province, China. One-way ANOVA and Pearson’s correlation coefficient were employed to test data variables and to test the hypothesis. This study concludes that a significant relationship between consumer ethnocentrism and socio-psychological (patriotism; correlation), demographics (age; income level), as well as purchasing intention on electric vehicles.

This work is licensed under a Creative Commons Attribution 4.0 License.