Abstract

The whole world is experiencing the major transformation in retail business, and Bangladesh does not differ from the global trend. The e-commerce in Bangladesh is still a young and emerging industry; it is growing fast. In this paper, we have presented the characteristics of Bangladesh e-commerce, its past and present development based on secondary data from different sources. Also, a questionnaire-based survey conducted to know the perception of online consumers and their previous shopping experience. The study highlighted the challenges and areas for perfection in the e-commerce market in Bangladesh. The article comprises a suggestion for improvements in marketing activities for the Bangladesh online stores.

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