Abstract

This paper aims to present the logistics collaboration management model and performance improvement of orchid flower firms in logistics activities for growers and exporters. The collaboration results improving cost, time and reliability to all parties in the chain. The collaboration management model becomes firms’ management tools for competitive advantage among rivals in the industry. The logistics performance indicator model uses to measure the activities between pre and post collaboration. The research contributes the uniqueness logistics collaborative management model which value to orchid industry in Thailand. The orchid flower grower and exporter may use this model as their management tool which aims in competitive advantage.

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