Pragmatic Functions of Presupposition in Advertising English

  •  Liping Ge    


The functions of advertisement always give rise to the fact that trust and co-operation between the interlocutors are limited or lacking. Presupposition is frequently employed in order to enhance function of advertising language implicitly because of its own special properties and characteristics. This article refers to the historical and theoretical background of the study of presupposition and indicates pragmatic functions of presupposition in advertising English.

This work is licensed under a Creative Commons Attribution 4.0 License.
  • ISSN(Print): 1916-9655
  • ISSN(Online): 1916-9663
  • Started: 2009
  • Frequency: semiannual

Journal Metrics

Google-based Impact Factor (2017): 5.42
h-index (January 2018): 11
i10-index (January 2018): 21
h5-index (January 2018): 6
h5-median (January 2018): 9

Learn More