Abstract

This study aims to identify the consciousness level of Muslim converts towards halal food in Malaysia. This is a quantitative form of study involving 100 of Malaysian Muslim converts who attend classes in Malaysian Islamic Welfare Organisation (PERKIM) Centre, Malaysian Chinese Association (MACMA), Department of Federal Territory Islamic Affairs (JAWI) and Darul Falah Hostel located in Kuala Lumpur, Malaysia. The students were randomly selected for the study. The main objective of the study is to identify the most frequent attended food stores, to analyze the aspects affecting the Muslim converts prior to food purchase as well as to identify the common action been taken regarding the status of a food product for self-satisfaction. The findings show that the frequency of those Muslim converts attending the food stores is at the low level (mean 2.52). However, the significant level for the aspects affecting them prior to food purchase is at the moderate level (mean 2.84), while the level of common action been taken regarding the status of a food product for self-satisfaction as a whole is also at the moderate level (mean 3.37).

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