Abstract

The Tung Kula Rong Hai jasmine rice industry suffers from low economic efficiency and low employment standards, which weaken the economies of local communities. This qualitative research was conducted in the areas of Surin, Roi-Et and Sisaket Provinces in North-eastern Thailand using the research tools of basic survey, observation, interview and focus group discussion. Results found that changes to traditional rice cultivation caused the quality of rice to diminish. The quality control management of jasmine rice production still has problems and the rice processing lacks identity and standards. Given these factors, the added value of rice products is at a low level. In order to solve these problems, the jasmine rice industry of Tung Kula Rong Hai must manage its quality control procedures more systematically and thoroughly on the principles of traditional knowledge.

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