A Model for the Management of Cultural Tourism at Temples in Bangkok, Thailand

  •  Phra Somphop Nasing    
  •  Chamnan Rodhetbhai    
  •  Ying Keeratiburana    


This qualitative investigation aims to identify problems with cultural tourism in nine Thai temples and develop a model for improved tourism management. Data was collected by document research, observation, interview and focus group discussion. Results show that temples suffer from a lack of maintenance, poor service, inadequate tourist facilities, minimal community participation and inefficient public relations. A management model to combat these problems was designed by parties from each temple at a workshop. The model provides an eight-part strategy to increase the tourism potential of temples in Bangkok: temple site, safety, conveniences, attractions, services, public relations, cultural tourism and management.

This work is licensed under a Creative Commons Attribution 4.0 License.
  • ISSN(Print): 1916-9655
  • ISSN(Online): 1916-9663
  • Started: 2009
  • Frequency: semiannual

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