Abstract

This qualitative investigation aims to identify problems with cultural tourism in nine Thai temples and develop a model for improved tourism management. Data was collected by document research, observation, interview and focus group discussion. Results show that temples suffer from a lack of maintenance, poor service, inadequate tourist facilities, minimal community participation and inefficient public relations. A management model to combat these problems was designed by parties from each temple at a workshop. The model provides an eight-part strategy to increase the tourism potential of temples in Bangkok: temple site, safety, conveniences, attractions, services, public relations, cultural tourism and management.

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