Abstract

Facing tremendous social changes in modern times, Chinese traditional festival as an important carrier of Chinese traditional culture, is encountering unprecedented development plights and survival crisis. In recent years, with the general concerns and widespread attention from the Chinese government and all sectors of the society, the traditional festivals have shown gradual revival from the declining trend. However, it should be noted that lack of core modern values, loss of emotional experience identity, missing of traditional folk arts, mess of the application of festival symbols, and popularity of western festivals culture are important representations of the anomie situation of Chinese traditional festivals in modern society, and also the crucial reason for it failed to overcome the difficulties. Globalization and the rapid development of information technology, the advancement of industrialization and urbanization have changed the social structure and people's lifestyles, rhythm, and also interpersonal relationships to a considerable extent, thus social environment for the survival of the traditional festivals related to agricultural society increasingly becomes narrow, and its impact and charm naturally bleak. Therefore, it is imperative to re-understanding and reconstructing traditional festivals, with new representations to restore the cultural connotations of traditional festivals, making it back into ordinary people's lives.

This work is licensed under a Creative Commons Attribution 4.0 License.