Pragmatic Analysis of Fuzziness in Advertising English

  •  Lei Chen    


The article tentatively explores the fuzzy expressions in advertising English to realize the ultimate goal of advertising from the perspective of pragmatics. This study is devoted to the pragmatic theories employed by the advertisers in order to make advertisements persuasive, impressive to the target audience. Equipped with the pragmatic knowledge, the target audience can understand advertising language clearly.

This work is licensed under a Creative Commons Attribution 4.0 License.
  • ISSN(Print): 1916-9655
  • ISSN(Online): 1916-9663
  • Started: 2009
  • Frequency: semiannual

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