Assessing Barriers to Expansion of Farm-to-Chef Sales: A Case Study from Upstate New York


  •  Todd Schmit    
  •  Stephen Hadcock    

Abstract

Columbia County Bounty is a local organization made up of farmer and culinary business members, with a mission that includes promoting connections between local agricultural producers and culinary businesses. A case study was conducted to address questions raised by CCB related to expanding farm-to-chef marketing in their area. Common barriers for restaurants included larger time commitments, inconvenience, and consistency in product volumes and quality; however, satisfaction with local wholesale distributors may create new opportunities for farmers to work collaboratively with them in including more local products in their distribution. A closer inspection of channel performance by farms in the study will drive changes in future channel strategies and utilization of farm-to-chef marketing, as farms are already benefiting from strong direct marketing channels and restaurants procuring local products from these channels.



This work is licensed under a Creative Commons Attribution 4.0 License.
  • Issn(Print): 1927-0887
  • Issn(Onlne): 1927-0895
  • Started: 2012
  • Frequency: bimonthly

Journal Metrics

Google-based Impact Factor (2018): 9.22

h-index (August 2018): 20

i10-index (August 2018): 73

h5-index (August 2018): 15  

h5-median(August 2018): 20 

( The data was calculated based on Google Scholar Citations. Click Here to Learn More. )

Contact