Strategic Macro-Environmental Factor Analysis for Entry into the Fish Vaccines Market in India

Mahendra Kumar Pallapothu, Juergen Krause

Abstract


Globally, the aquaculture segment continues to be the fastest growing food-fish producing segment and for India,
the second largest food-fish producing country, it was forecasted that the segment would grow at an average
annual growth rate of approximately 7.0% to reach a total production target of 8-10 million tons by 2020.
Currently no commercial fish vaccines are available in India; therefore, the macro-environmental factors with
respect to the competitive, political, economic, socio-cultural, technological, and legal landscapes, which
influence a potential entrant’s strategic business decisions to set up a fish vaccines company, are evaluated. The
results indicate that although the macro-environmental factors in India are improving there are still some
bureaucratic hurdles to be overcome by an entrant to assure success.


Full Text: PDF DOI: 10.5539/ijbm.v8n3p27

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

Copyright © Canadian Center of Science and Education

To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.