Evaluating the Impact of Government Policies and Regulations on M-Commerce in India: A System Dynamics Modelling Approach

Deepali Sharma, Diatha Krishna Sundar, Rajluxmi Vaish Murthy


Mobile Commerce (M-Commerce) is a subset of E-Commerce, which includes all E-Commerce transactions,
carried out using mobile (handheld) device(s). With significant uncertainties and complexities due to evolving
business and regulatory models, growth of M-Commerce is a function of appropriate and timely policy
interventions from the government(s). M-Commerce business growth is further complicated by the involvement
of several interrelated stake-holders and various regulatory agencies that are part of the M-Commerce
eco-system, which comprises of mobile telecom service providers, banking/financial institutions, content
facilitators, retailers, mobile terminal industry, and end users as the major stake-holders. To understand the
M-Commerce growth facilitators in India, where M-Commerce is at its infancy, system dynamics simulation
models are developed. The simulation models are used to analyze the impact of policy and regulatory
interventions on the growth of M-Commerce in India. These models can help policy makers in understanding
the inter-play between various independent regulatory/policy approaches and assessing their impact in a holistic
manner on the business eco-system.

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DOI: https://doi.org/10.5539/ijbm.v7n23p54

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