Thinking about the Creativity Based on System Approach

Jun Hong, Haifeng Chen


Creativity is an essential element of success in contemporary organizations, yet much remains to be discovered about how creativity happens. Based on the system approach, this paper tries to explore how the creativity happens in the minds of individuals. Then it gives three cases to discuss the process of an idea for new product or new technology. And finally, it shows the result of creating knowledge is not an individual’s activity but continual interaction standing in individuals or between system and its environment.

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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