Business Strategy as a Measure of Organizational Performance

Ologunde, A. Olusola, Agboola Ayodeji Akinlolu

Abstract


The study aimed at examining organizational performance in a Nigerian bank using their business strategies.
Specifically, the study identified the business strategies employed by the bank, evaluated her performance over
some years-using financial ratios, and assessed the effects of the strategies employed on the performance of the
bank in terms of efficiency, profitability, liquidity, and market share.
A systematic (case study) research design was adopted and a non-probabilistic sampling technique was used to
gather information. The variables used in the study were determined as key indices of performance and values
were ascribed to them from the figures supplied in the bank’s financial statement. Some other published working
papers as referenced and some Central Bank of Nigeria’s (CBN) publications.
The study revealed that the bank’s mission was to invest in the best people, technology and environment to be
able to achieve customer enthusiasm. The bank’s major strategies are in the area of financing, marketing, human
resources and information technology. The bank has recorded a tremendous success haven attained all the key
desires of her mission statement and recording a revenue to expense ratio of 1.7:1, 1.7:1,1.5:1 and 1.5:1 over
four financial years(2000-2003). In terms of market share, the bank’s total asset have been continuously higher
(2.4%, 2.8%, 3.4%, 3.7%, 5.7%) than the industry average of 1.7%, 1.6%, 1.9%, 2.0%, 2.0% (2000 – 2004).
The study concluded that the bank should continuously analysis its strength, weakness, opportunities and threats
for an enduring adaptation to its dynamic environment characterized by political instability, government
interference, corruption, sharp practices and failing public infrastructures.

Full Text: PDF DOI: 10.5539/ijbm.v7n1p241

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This work is licensed under a Creative Commons Attribution 3.0 License.

International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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