How to Manage French Thermalism Specificities?

Naïade Anido Freire

Abstract


Although each curist (hydrothermal patient) spends an average of 500 €, for 18 days of intensive cure (treatment), Thermalism is in France one billion € of turnover. Famous since ancient Greco-Roman, treatments through Thermalism attracts today some 500 000 followers. Presently, French Social Security takes in charge an important rate (65%) of the expenditure incurred by the medically prescribed thermalism treatments, which certainly has encouraged its development. Despite being regarded by some people as old-fashioned and whose target consumers are elderly, thermalism attract each year 17% new thermal curists, many of whom are young adults. Teens and children also benefit from new technologies and therapeutic thermalism. The hydrothermal patients spend annually around one billion € in French Thermalism: a financial manna that France is willing to protect at all costs, especially in the current context of economic and financial crisis and economic, labor and thermal globalization.


Full Text: PDF DOI: 10.5539/ibr.v6n3p29

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International Business Research  ISSN 1913-9004 (Print), ISSN 1913-9012 (Online)

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