Gender, Culture and Entrepreneurship in Kenya

Esther N. Mungai, Madara Ogot

Abstract


This study looked into how different cultural factors affect gender involvement in entrepreneurship in a multi-ethnic country, Kenya. A majority of previous similar studies have been done in Western, developed societies where national cultures have evolved and have dominated the literature on the ‘cultural perspective’ on gender and entrepreneurship. In the majority of sub-Saharan countries, ethnic cultures play a more dominant role in moulding the values and perceptions of its citizens than national cultures. The differential rate of gender involvement was compared among four Kenyan ethnic groups namely Luo, Kikuyu, Kalenjin and Kamba. A significant outcome of the study, is that there were neither significant gender differences on community perception of entrepreneurship nor the extent on the presence (or absence) of personality traits associated with entrepreneurship. From the study, it appears that for the communities studied, ethnic cultural influences play a larger role in women’s propensities towards entrepreneurship and their view of their community perception towards the same, than does gender. This is pronounced even when men and women from the same communities are compared along the same dimensions.


Full Text: PDF DOI: 10.5539/ibr.v5n5p175

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

International Business Research  ISSN 1913-9004 (Print), ISSN 1913-9012 (Online)

Copyright © Canadian Center of Science and Education

To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.