Enhancement of Enterprise Competitive Predominance Based on Data Mining

Jie Ni


Starting from the view of customer relationship management (CRM), this article expatiates on the important and indispensable function and application of data mining in the marketing, and analyzes the principle and flow of data mining in the application of the enterprise.

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DOI: http://dx.doi.org/10.5539/mas.v2n3p22

Modern Applied Science   ISSN 1913-1844 (Print)   ISSN 1913-1852 (Online)

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