Vol 5, No 6 (2013)

International Journal of Marketing Studies, December 2013

Table of Contents


The Use of Gestalt Approaches for Understanding Adaptive Behaviors in Channels of Distribution PDF
Brent M. Wren p1
Exploring a New Marketing Strategy for Nonprofit Organizations PDF
NUCB Global Nonprofit Management Team p8
The Added Value of the Plural Form: Evidence from Dutch Pharmacy Chains PDF
Rosalie Andewereld Duijvis, Ed Peelen, Kees van Montfort, Harry Commandeur p15
Service Fairness Scale: Development, Validation, and Structure PDF
Shueh-Chin Ting p25
Coopetition, Resource-Based View and Legend: Cases of Christmas Tourism and City of Rovaniemi PDF
Rauno Rusko, Petra Merenheimo, Minni Haanpää p37
How Improving the Customer Experience Quality and Business Performance? A Case Study by Mystery Shopper Practices PDF
Yung-Lung Lai, Shih-Chieh Chang p52
Customer Loyalty and Profitability: Empirical Evidence of Frequent Flyer Program PDF
Enny Kristiani, Ujang Sumarwan, Lilik Noor Yulianti, Asep Saefuddin p62
An Analysis of the Regret Concerning the Process of Purchasing and the Regret Concerning after the Purchasing in the Context of Characteristic Properties PDF
Nezahat Ekici, Volkan Dogan p73
Internet Banking Adoption in Jordan: A Behavioral Approach PDF
Kholoud I. Al-Qeisi, Ghaith M. Al-Abdallah p84
Identifying the Factors Influencing Users’ Adoption of Social Networking Websites—A Study on Facebook PDF
Neelotpaul Banerjee, Arit Kumar Dey p109
An Investigation into the Determinant of Jordanian Customer’s Loyalty towards Travel Agencies PDF
Ahmad Bahjat Shammout, Raed Salah Algarabat p122
Key Determinants of Service Quality and Self-Service Technologies in Iranian Banking PDF
Hossein Vazifehdoost, Zohreh Akbarpour, Jamshid Mohammadzadeh Rostami, Karim Hamdi p133
Factors Affecting Mobile Phone Purchase in the Greater Accra Region of Ghana: A Binary Logit Model Approach PDF
Raymond K. Dziwornu p151
A Review on the Integration of Supply Chain Management and Industrial Cluster PDF
Netsanet Jote Tolossa, Birhanu Beshah, Daniel Kitaw, Giulio Mangano, Alberto De Marco p164
Influences on Consumers' Recycling Intentions of Compact Fluorescent Lamps—Mercury as a Factor PDF
David M. K. Treumann, Jonna Holland p175
Customers Awareness and Satisfaction of Islamic Banking Products and Services: Evidence from the Kuwait Finance House PDF
Kamal Naser, Athmar Al Salem, Rana Nuseibeh p185
Comparative Analysis of Internal Service Marketing Strategy and Customers’ Satisfaction in Nigerian Banking Industry between 2005–2009 and 2010–2013 PDF
Festus A. Nmegbu, Ogwo E. Ogwo p200
The Impact of Marketing Mix Strategy on Hospitals Performance Measured by Patient Satisfaction: An Empirical Investigation on Jeddah Private Sector Hospital Senior Managers Perspective PDF
Ala'Eddin Mohammad Khalaf Ahmad, Abdullah Ali Al-Qarni, Omar Zayyan Alsharqi, Dalia Abdullah Qalai, Najla Kadi p210

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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