Vol 6, No 3 (2014)

International Journal of Marketing Studies, June 2014

Table of Contents


The Z-Effect: Why Good Is Good, but Better Is Better PDF
Steven C. Huff p1
Big Five Personality Traits and Brand Evangelism PDF
Samuel K. Doss, Deborah S. Carstens p13
Assessing Consumers' Willingness to Buy Foreign Goods: An Integrative Modeling Approach PDF
Larry L. Carter, Amro A. Maher p23
Tourist Preferences and Cost Efficiency of International Tourist Hotels in Taiwan PDF
Hwai-Shuh Shieh, Jin-Li Hu, Li-Ying Gao p35
Consumers’ Adoption of Apparel Fashion: The Role of Innovativeness, Involvement, and Social Values PDF
Saleem Ur Rahman, Salman Saleem, Sana Akhtar, Tajamal Ali, Muhammad Adnan Khan p49
All Consumers Are Same for the Effect of Brand Citizenship Behaviors?: The Role of Nationality PDF
Ezgi Erkmen p65
Chinese-Inspired Products: Value-Attitude-Behavior PDF
Wei Fu, Wanmo Koo, Youn-Kyung Kim p76
How Do Consumers Consume Fashion Online? A Practice-Theoretical Inquiry PDF
Susanna Salonen, Elina Närvänen, Hannu Saarijärvi p87
Female Bareness in Print Advertisements: Do Religiosity and Gender Matter? PDF
Nour El Houda Ben Amor, Mohamed Skander Ghachem, Karim Garrouch, Mohamed Nabil Mzoughi p97
Determining the Self-Service Technology Adoption in Saudi Arabia: A Multi-Industry Approach PDF
Abdul Rahim Abu Bakar p111
The Effect of Corporate Social Responsibility on Brand Building PDF
Ayogyam Alexander, Amo Francis, Lydia Asare Kyire, Hudu Mohammed p126
The Impact of Jordanian Shopping Malls’ Physical Surrounding on Consumer Buying Behavior: Field Study PDF
Mohammad R. Odeh, H. Abu-Rumman As’ad p135
The Impact of Organizational Commitment as a Mediator Variable on the Relationship between the Internal Marketing and Internal Service Quality: An Empirical Study of Five Star Hotels in Amman PDF
Ghassan R. Odeh, Hamad R. Alghadeer p142
Investigating the Marketing Channels of Agricultural Crops in West Azerbaijan Province, Iran PDF
Mohammad Jalalzadeh, Seyed Hedayatollah Nouri Zamanabadi, Khalil Kalantari p148
Determining and Prioritizing Factors Affecting to Increase Customers Attraction of Medical Tourism from the Perspective of Arabic Countries (Case Study: Iran-Mashhad Razavi Hospital) PDF
Farhad Saadatnia, Mohammad Reza Mehregan p155
The Role of Marketing Knowledge Management in Achieving Competitive Advantage A Field Study on Amman’s Hotels PDF
Abdullah Hersh, Khalil Aladwan p163
Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 6, No. 3 PDF
Maple Xiao p180

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

Copyright © Canadian Center of Science and Education

To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.