The Dynamics of the East African Market


  •  Jokull Johannesson    

Abstract

The establishment of the East African Community(EAC) presents an emerging market of more than 100 million people. Yet, this opportunity receives little attention among business researchers. This article describes the origins of the EAC, the socio-business environments and discusses the dynamics of marketing in this thriving emerging market.


This work is licensed under a Creative Commons Attribution 4.0 License.
  • Issn(Print): 1918-719X
  • Issn(Onlne): 1918-7203
  • Started: 2009
  • Frequency: quarterly

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Google-based Impact Factor (2017): 17

h-index (February 2018): 38

i10-index (February 2018): 174

h5-index (February 2018): 22

h5-median (February 2018): 33

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