The Analysis of Problems and Countermeasures for Western Region Undertaking the Textile Industrial Transfer

Hao Liu, Jianping Yan


A new round of industrial transfer inside and outside is speeding up. Meet with the trend of economic globalization and regional economic integration, western region is trying to undertake the east and seaside regions’ textile industrial
transfer, promoting the optimization of industrial structure and the strengthen of economic competitiveness. Based on
analyzing the main problems for western region undertaking eastern textile industrial transfer and the reasons, this
thesis offers several countermeasures and suggestions according to present conditions and new requirements. (1)
Develop western border trade and the western inland market. (2) Combine western competitive advantages and eastern
latest technologies and achieve the integration of advantage resources of western and eastern textile industries. (3) Build
a new special industrial chain for western textile industry. (4) Learn mature management modes from eastern textile
companies. (5) Build a favorable environment in the west for undertakeing the textile industry.

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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