Investigating the Marketing Channels of Agricultural Crops in West Azerbaijan Province, Iran

Mohammad Jalalzadeh, Seyed Hedayatollah Nouri Zamanabadi, Khalil Kalantari


Marketing is an amazing science nowadays. Marketing methods especially in third world countries must be developed until can Compete with other strong countries to achieve food security and food safety. Based on the statistics, 31.54 percent of the Iran total population lives in rural areas where agriculture is the main source of their income. One of the major problems of agricultural economy in Iran refers to many brokers and intermediaries in the transfer of goods from the producer to the consumer. This reduces the producer's share of the proceeds from the sale of products. Selecting an appropriate marketing channel is effective to alleviate these negative impacts. So in this research have been tried to know and recognize the best marketing channels of Agricultural Crops in West Azerbaijan Province, Iran. In this regard, 8 main marketing channels were recognized and findings revealed that relation among most applied marketing channel and second job is in the highest and with the gender is in the lowest state. Results from Comparison tests of research groups imply that there are significant differences among farmers with different fields of study, different main job, different A Location and different second jobs in applying most applied marketing channel.

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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