Study on Port Logistics Marketing under the Environment of Supply Chain

Lei Wang

Abstract


Competition in the 21st century is no longer a competition between enterprises, but the supply chain and supply
chain competition. With the era of the supply chain management, modern port logistics shows features of
integration, intensification and aggregation. Port logistics marketing based on supply chain management tends to
maximize customer value as well as supply chain value. This paper discusses port logistics related marketing
strategy under the supply chain environment.

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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