Partnership Strategies: Pro-active and Pre-active Approach in Conflict Management in International Joint Ventures

Abstract

Due to the differences in national and organizational cultures, and in motives of entering partnership conflicts
between partners in international joint ventures (IJVs) often arise. Failure to handle conflicts often leads to
termination of the IJVs. This paper builds up comprehensive model for handling conflicts between partners in
both approaches: proactive and reactive approaches. The paper concludes with offering implications for both
managers and opportunities for further studies.