Effect of Work Motivation on Job Satisfaction in Mobile Telecommunication Service Organizations of Pakistan

Rizwan Saleem, Azeem Mahmood, Asif Mahmood


Study Objectives: The purpose of this investigation was to determine the impact of work motivation on job
satisfaction in mobile telecommunication service organizations in Pakistan. In addition, the study aimed at
exploring to what extent the employees are satisfied with different dimensions of their job.
Research Design/Methodology: A survey-based descriptive research design was used. The study was carried on
employees working in two service provider organizations of Pakistan. About 60 survey questionnaires were
distributed in October, 2009 by using in person and email modes of communication. Stepwise regression analysis,
correlation and p-value were used to confirming the research hypotheses.
Results: As p-value is less then .05 so it can be said that the variables chosen for the study are not highly
significant. The value of R square is too low that can be used for the relationship analysis of the variables. The
value of beta is showing the positive relationship between the dependent and independent variables but not a
strong relationship. The employees in the telecom organizations are quite satisfied by their jobs.
Research limitations: The focus of the study was employees working at telecom sector in Pakistan only.
Questionnaire survey was used to measure job satisfaction and work motivation. Since respondents were from
two telecom organizations only and the sample was quiet small so the findings cannot be generalized to all
employees of telecom sector in Pakistan.
Practical implications: Considering the importance of employee’s satisfaction and its effect on effectiveness and
productivity of the organizations, the management and corporate gurus should take necessary actions

Full Text:


DOI: http://dx.doi.org/10.5539/ijbm.v5n11p213

International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

Copyright © Canadian Center of Science and Education

To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.